Something has shifted in the blogosphere. It’s something I’ve been feeling for a while. But no-one has really mentioned it. Until now.
Why is no-one blogging about dating?
A few years ago, I set up an anonymous blog for a bit to document my online dating experiences, along with a random mishmash of travel and lifestyle posts. During this time, Charly Lester’s 30 Dates Blog was in full force (which was one of my favourite dating blogs OF ALL TIME for the record), along with several other big dating blogs. Then, there was a huge community of smaller dating blogs, both on WordPress and on social media. I’d have people comment on my blog, find other cool blogs to follow, and have tonnes of engaging, dating-related content to devour.
Fast-forward to today. In the UK, I’d say there are three main dating blogs. As for small to medium size blogs, there are a handful… but that’s it. There’s a definite dating-related community on Twitter, but most of those people are tweeters, not bloggers. While fashion, beauty, and lifestyle blogs seem to be multiplying like rabbits, it seems people just don’t want to write about dating anymore.
So why is that? I’ve come up with three possible reasons:
1. There’s not as much of a market
The beauty blogging marketplace, for example, is oversaturated. The plus side of this though is that there are a lot of people reading beauty content and looking to follow and interact with other beauty bloggers. Although it’s harder to stand out, it shouldn’t be too difficult to build an audience. The fact that there are fewer dating bloggers makes it easier to stand out, however there are fewer people looking to read your content.
2. It’s not that lucrative
Sure, if you you build your following up to 10K you’ll probably get a few brand collabs. However, the fact that it’s still a smaller industry means you’ll get far fewer opportunities than you would if you blogged about say, fashion. In the lifestyle niches, you can probably get a decent bit of side hustle with a modest following.
3. There’s a bit of a time limit
A big part of dating blogging is blogging about bad dates, single life, and so forth. But everyone finds someone eventually, and when you do, content material tends to dry up a bit.
These are all perfectly valid reasons. However, I still think we should start blogging about dating again. Here’s why:
1. It’s great reading
No disrespect to any of the beauty, fashion, and lifestyle bloggers out there. They’re all great content creators who have a lot of fans who love the work they do. But I find a lot of that content can get a bit… samey. I don’t want to read about lipstick. I’d rather read a longer length piece of prose with an opinion, even if it’s one I disagree with. Dating blogging has personality. It can be engaging. It can be funny. It can get political. People have different opinions.
2. There aren’t many dating bloggers
This means rather than an oversupply, there is a shortage of good dating content. If you want to start a dating blog, the time is now.
But other than starting a dating blog if you want to but haven’t already, what else can you do to bring back the dating blogosphere?
Well, for a start, follow other dating blogs. Don’t just follow the big ones. Keep an eye out on Twitter for lesser-known dating bloggers with awesome content.
Share each other’s content. If you read a good post, retweet it or post it on your Facebook page. Recommend good blogs to your friends and followers.
Don’t just promote big bloggers. If you have a big platform, give a smaller blogger a shoutout. Heck, even do that if you have a small platform.
They say to practice what you preach, so to round up this post, here are some up-and-coming British dating blogs you need to be following if you’re not already.
1. Never Settle (@evegreenow)
A fellow finalist in this year’s UK Dating Awards, Eve has been blogging about dating and relationships for a while now. Her blog is super-sleek, her Instagram feed is absolute GOALS… oh and she’s really lovely in person too.
Read about dating from a slightly different perspective. Self-described “young(ish) single mum” Pen writes some seriously good content on dating, single parenting, and a bit of political stuff too.
“Dating diary”-style blogs can get a little dull sometimes, but I get excited every time I see Lucy has written a new post because her blog is SO GOOD. Written in a quirky third-person writing style, this blog is seriously funny and so relatable.
Why do you think people aren’t blogging about dating as much anymore? And what smaller blogs would you recommend? Let me know in the comments!